Is there a possible decline within the UK online gambling industry?

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According to some recent reports from the leading independent marking agency, Greenlight, there has been a sharp drop in online searches for online gambling sites such as casino, bingo and sports betting. With this lucrative market currently sitting at a UK spend of £23.3 billion pounds, this recent report may come as a shock to some gambling operators.  This newly released report will be of great interest to current gaming operators as this already crowded industry is growing week on week with new brands and sites being announced almost on a week by week basis.

Top Searches

Greenlight have reported the most popular top 10 online searches in relation to the online gambling market to be as follows:

Declining

The report has indicated that there was a 34% fall from this time last year  where in July 2025 there was 1.5 million searches compared to 995,830 during July 2025.  The mix up of these searches are interesting with casino coming out top (34% share), followed by searches on sports betting (31%), then bingo searches (18%) and finally poker (16%).

In respect to visibility of sites on organic listings, the Irish based company paddypower came out tops with 44%.  However with regards to paid listings or advertisements the highest visibility came from its rival williamhill.

The report also covered some aspect of social media with Betfair coming out tops on Youtube (highest number of viewers) and paddypower ranking highest in respect to the largest number of subscribers.

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