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MobileStorm incorporated is a leading Communication Service Provider who has recently made a formal announcement about the launch of their two new revolutionary products. The products in question are Location-based SMS messaging and AppMail and they have both been designed with the aim of revolutionising mobile casino marketing.
MobileStorm recently joined forces with Locaid, who are the world's biggest Location as a Service (LaaS) firm. The purpose of this partnership was to provide the most advanced geolocation messaging service to the mobile casino market. A major benefit of this system, is that it not limited specifically to online or offline space. Whether a player is placing a wager in a sports book, gambling online or walking down the Strip in Las Vegas, the software will track their location and deliver offers, bonuses and promotions which are relevant to the consumer at that exact point in time, which results in increased conversion and redemption rates
Head of Client Development& Casino Services, Dan Withers, spoke out about the partnership: "We chose Locaid 'cause they are the best at location services and, like MobileStorm, are leaders within the casino industry. Through our partnership and integrated solution, we can add more relevance to text message communications for our clients." He highlighted the products value to gamblers at casino hubs such as Las Vegas, Atlantic City and Reno & Bixoli, who can now receive information and offers, target specifically to them at that point in time and giving them a real incentive to get involved. The core value is delivering "the right message at the right time and now in the right place….what makes MobileStorm the most intelligent communications platform for the casino industry."
Locaid's President and CEO, Rip Gerber, spoke out about the effect online and mobile gaming is having on the industry: "Location is transforming the gaming industry by enabling online and mobile wagers. Leveraging out spoof-proof location platform, mobileStorm's customers can rest assured that they're investing in a compelling answer that will not just add value to their customers, but optimising mobile marketing ROI and meet strict geolocation-based requirements of state regulators."
This is all a result of the smartphone revolution. The ability for people to have constant access to information wherever they go has opened up worlds of opportunity. Being able to offer location-based information allows us much more convenience than experienced previously.
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