There is a US-based company named OpenXcell that specialises in the development of software – but more specifically than that, OpenXcell focus on developing mobile games. Recently the company has been seeking to draw attention to its cause and try to raise the profile of its work. At first glance, it seems a little odd that software developers from the US can develop casino games yet the country's residents can't play them, for the most part. Regardless, that has not stopped OpenXcell from identifying mobile casino as a potentially lucrative new opportunity to seize in its grasp.
It won't come as any surprise to hear that OpenXcell develops mobile gaming apps for Apple devices, with iPad and iPhone both covered. Apple has long reminded the primary focus for the casino software market, not even because of popularity. In fact, there are actually more global users with Android powered mobile devices than there are with Apple ones, and by a significant majority. OpenXcell does not exercise any discrimination on that front and does embrace both of the mobile software platforms in the development work that the company does.
The company is actively seeking partnerships so that it can move further into the mobile casino market, but first it will need to come up against huge established players like Playtech and Microgaming, not to mention smaller players such as Probability INC. The project manager of the company even went so far as to promise that 'a whole new gaming world' can be created, which certainly is a lofty promise. Within the statement it was also stated that the company was strong at working with both casino and card games. Additionally, the overall experience appears to be important to OpenXcell because quality sound 2D or 3D graphics can be offered.
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This is an interesting story to follow because of OpenXcell's lack of direct experience in the real money casino market. In terms of background, the company has worked on more than 500 mobile apps and 25 games, but it remains to be seen whether that will be enough to take on the some of the key players outlined above. The mobile casino market is becoming very competitive and there is no room for failure with players involved. OpenXcell certainly has an uphill struggle of it as it seems to gain a foothold in the market.
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