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Playtech is a market-leading game designer, developer, licensor and software provider in the online, TV, mobile and physical gaming industries. The software giant has recently announced that they are to launch a Games Tab for renowned gaming and betting operator Ladbrokes.
The new Games Tab, which is to be labelled 'Vegas' on the Ladbrokes website, is the first move in Playtech's complete turnkey solution implementation for Ladbrokes. It will also mark the initiation of the migration between the firms. The move will see the addition of 70 games to the Ladbrokes catalogue, as well as access to more than 400 games. On top of this, there is a straightforward launch process for new Playtech games which Ladbrokes want to add in the future.
The 'Vegas' Tab is part of Playtech's new open games solution and integrates their games with other games on a single platform. It will also allow Ladbrokes to provide a cross-platform capability allowing them to analyse the player lifecycle across any games in the new 'Vegas' tab.
This is a huge advantage in this ultra-competitive market as it allows operators the necessary information to maximise the value of a player using promotional tools. Playtech's player management solution, called IMS, allows operators to use game-specific bonuses, banners and email campaigns to get more out of their players.
Shay Segev, COO at Playtech, commented on the new solution, "We are very happy to commence the migration of Ladbrokes and offer it the Games Tab. The unique capabilities of the Tab that are backed by Playtech’s IMS solution offer our operators benefits that are second to none. Not only can operators see the entire player experience across all platforms and games, they can also use consumer behaviour analytics to maximise player value. This definitely indicates the future of online gaming.”
Playtech's aim is to deliver unified platforms and content for online and land-based gaming industries. Of course, at the same time they also offer the essential services such as hosting, marketing and CRM services.
Their capabilities allow the provision of an integrated system (or turnkey solution), allowing players to access online, mobile, and broadcast gaming terminals through a single account.
The software giant was formed in 2025 and is listed on the LSE, with over 2,700 employees across nine different countries. Its main applications include poker, bingo, casino and sports betting.
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